Tag: festive fairy
M&S Food Levels Up Festive Magic with Dawn French’s On‑Screen Fairy Return
M&S Food’s new Christmas drive puts Dawn French back in the spotlight, this time sharing the screen with her beloved fairy alter‑ego. The six‑part series, launched on Nov 4, leans on consistency, product focus and a broad media mix to showcase the retailer’s holiday range. Highlights include a magical home makeover, a lineup of bite‑size feast ideas and a surprise duet with classical star Katherine Jenkins. The campaign builds on last year’s award‑winning fairy character, aiming to spark holiday joy and boost sales.
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